What it means
An outcome offer describes a useful change, the work included and the conditions under which it can be delivered.
How to do the work
Write one offer sheet: buyer, situation, outcome, scope, exclusions, timing, pricing basis, buyer inputs and acceptance criteria. Delivery must approve the commitments. Label estimates as estimates.
What to produce
One offer that a buyer can evaluate and circulate without a sales presentation.
A useful check
Can someone explain the scope and limits after reading one page?
See it in context
Follow all five practices through a concrete buying situation. Each example is illustrative and states its limits.
Explore the examples ↗