Research-informed. Open to testing.
Solve & Signal combines existing concepts with practical proposals from Kill the Dragon. The complete framework is not a validated growth law. The paper identifies where evidence ends and the proposed application begins.
Sources and scope
Category Entry Points ↗
Ehrenberg-Bass Institute. A foundation for investigating buying situations and brand recall.
The 95-5 Rule ↗
John Dawes / LinkedIn B2B Institute. A planning argument about infrequent buying, not a fixed ratio for your market.
Easy to Find: Being Where B2B Buying Happens ↗
Magda Nenycz-Thiel and Jenni Romaniuk, November 2025. B2B physical availability.
The Hidden Buyer Gap ↗
LinkedIn B2B Institute with Bain. Research on enterprise buying groups and supplier risk.
Jobs to Be Done Theory ↗
Christensen Institute. A lens for investigating the progress sought in a specific circumstance.
Google Search: AI optimization guide ↗
Google Search Central. Official guidance on public content and AI search visibility.
What still needs to be demonstrated
That a clearer offer improves your win rate. That shared documents help a new stakeholder reach a decision. That AI-assisted preparation saves time after review costs. These are testable propositions for your business, not established outcomes of this framework.
Editorial review
Sources checked on 13 September 2026. Edition 2.0 replaces unsupported numerical rules and the earlier suggestion of automatic credibility compounding with defined practices and limits. Corrections are welcome at ask@killthedragon.ai.