Make complex offers easier to buy.
Kill the Dragon developed Solve & Signal as a working framework for B2B marketing, sales and delivery. It connects buyer research, offer design, brand recognition and the practical work of getting a purchase approved.
Where we can help
A useful starting point is a recent stalled deal or an offer that takes too long to explain. From there, the work can include buyer interviews, an offer and evidence review, a clearer website, sales material and a practical pilot.
An accessible working model
The system, paper and examples are public so teams can assess the method before starting a conversation. Use the canvas internally with attribution. The paper keeps the underlying research credited to its authors.
Talk about a specific buying problem ↗