02 / EXAMPLES

B2B examples, worked through.

See how the same system changes an industrial offer, a software evaluation and a consulting engagement.

Three buying situations

Illustrative scenarios. No client names, claimed results or invented testimonials.
01 / Industrial services

The shutdown date is fixed.

A plant needs replacement components before a scheduled shutdown. The supplier sells a large catalogue, but the buyer needs a workable plan.

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02 / B2B software

The renewal is approaching.

An operations team is reviewing its workflow software before renewal. It needs to know whether switching is practical, how much work it creates and what could go wrong.

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03 / Professional services

The audit exposed a gap.

A business has an audit finding and a deadline. It needs to understand the work required, who owns it and what evidence will satisfy the agreed requirements.

Work through the example ↗